Practical guides on brand, websites, SEO and content. Written by the team, with real examples and no jargon.
The criteria that matter, the questions to ask at the first meeting and the warning signs to look for before you sign with an agency.
Radouane Talemsi · · 7 min readWhich languages to choose, how to structure your URLs, what hreflang is and why machine translation isn’t enough.
Which photos each product needs, white background or lifestyle, doing it yourself or hiring a photographer, and how to prepare images for the web.
Business profile, reviews and service pages: what has changed and what still works.
Building a list with consent, choosing a tool, writing emails people open and automating the essentials.
Real price ranges, what’s included and the questions to ask before you sign.
ROI, ROAS and cost per customer explained with examples, the conversions you need to track and the mistakes that hide your real return.
How to change your image while keeping the trust of people who already know you.
Cookie banners, consent, forms and privacy policies: the essential rules explained for SMEs.
LCP, INP and CLS explained without jargon, how to measure your website and the fixes that work best for a small business.
How to bring more guests to your own website without leaving the platforms: website, booking engine, Google and guest loyalty.
Google listing, online menu, reviews, photography, social media and bookings: what really fills tables.
Costs, control, Portuguese payment methods, invoicing and maintenance: an honest comparison for SMEs that want to sell online.
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