Industry · Restaurants

Digital marketingfor restaurants

Name: Criatima
Address: Ed. Fonte Nova, R. 13 de Maio 35A, Fátima, Santarém, 2495-414, PT
Telephone: +351920789307
Price range: €€

At a restaurant, the decision is made in seconds and almost always on a phone: “restaurant near me”, three results on the map, a few photos, a review. We help restaurants, cafés and pastry shops win that moment, and fill the room in the months without big events too.

In Fátima, we know the difference between a pilgrimage day and a Tuesday in February. Groups and foreign visitors look for clear menus in several languages and quick answers about opening hours and bookings. Local customers look for reasons to come back: a dish of the week, an event, something new.

The starting point is local SEO: a complete Google Business Profile with the right category, current hours, the menu, recent photos and a method for asking for and replying to reviews. We explain it step by step in our guide Local SEO in 2026.

Then comes the imagery. A photo and video shoot on site gives you months of material for your Google profile, your website and social media, where we show the kitchen, the team and the dining room as they really are, with no stock images.

If you need a website, we keep it simple and fast: an HTML menu that is readable on a phone and translated, a map, opening hours, a call button and direct booking. No heavy PDFs, and no relying on booking platforms alone to be found.

For restaurants that host groups and coach tours, we also organise the information agencies and guides look for: seating capacity, group menus, coach parking and direct contacts. It is an audience that decides in advance and comes back year after year when it is well looked after.

The result we aim for is not a follower count. It is calls, direction requests and bookings, measured month by month.

The industry’s challenges

01
An out-of-date Google profile
Wrong opening hours, old photos and a menu that no longer exists. It is the first thing customers see, often before they even know the restaurant’s name.
02
The low season
A full house on big pilgrimage days and empty tables the rest of the year. Local customers need reasons to come back between the peaks.
03
A menu that is hard to read
A heavy PDF, a photo of a sheet of paper or Portuguese only. People searching on their phone, often in another language, give up before choosing.
04
Photos that don’t do it justice
Dishes photographed in a rush, in poor light. In a business where people choose with their eyes, images count as much as reviews.