Case study · Visit Marrakech
The official portal of a region, in 12+ languages
- Client
- Visit Marrakech
- Industry
- Tourism & public bodies
- Country
- Morocco
- Year
- 2026
- Services
- Website design
- SEO
- Content
- Destination portal
- Multilingual SEO
01
The challenge
The Marrakech-Safi region had tourist information scattered across several sites, with no common voice. The goal was to bring nine provinces, events, itineraries and offers together in one official portal that could inspire visitors and help them plan their trip in more than twelve languages, with an identity that conveyed the “Spirit of Bahja”, the joy of living in Marrakech.
02
The solution
We designed an architecture by destination and by experience, with an events calendar, road trips and planning tools. The content system lets the team translate and publish in each language with localised URLs and hreflang markup, and the interface was designed mobile-first, the screen where most visitors plan. The same identity carries through to the mobile app, social media, sportswear and the Bahja Spirit cultural calendar.
03 · Results
- languages published from a single system
- 12+
- provinces with their own destination page
- 9