Case study · Visit Marrakech
Bahja Spirit cultural calendar and newsletter
- Client
- Visit Marrakech
- Industry
- Tourism & public bodies
- Country
- Morocco
- Services
- Graphic design
- Content
- Email marketing
- Editorial design
01
The challenge
The Marrakech-Safi region has a busy cultural programme all year round. For Visit Marrakech, the challenge was to give it regular, personal visibility, bringing events to people who already know the destination and to those planning their trip.
All of it with the “Spirit of Bahja” identity, the joy of living in Marrakech, and the same voice as the region’s official portal.
02
The solution
We created the events newsletter and the Bahja Spirit 2026 calendar: editorial design and content work that organises the programme clearly, with typographic hierarchy, imagery and short copy that invites readers to discover each event.
The newsletter takes the calendar straight to subscribers’ inboxes and keeps the destination close to visitors between trips. The stories we tell there are the same ones that feed the portal and social media, so the destination always speaks with one voice. Learn more about our content marketing.