
Industry · Hotels & holiday rentals
Digital marketingfor hotels
We were born in Fátima, a city that welcomes millions of visitors a year thanks to the Sanctuary. We know from the inside the rhythm of a hotel, a holiday rental and a guesthouse that lives from pilgrimages, long weekends and the great dates of May and October.
We help hotels, holiday rentals and rural guesthouses rely less on booking platforms and sell more direct. Every booking that comes through your own website is a commission-free booking, with the guest’s details on your side and the chance to invite them back.
In practice, that means a fast, mobile-first site with a booking engine integrated with your PMS. Add multilingual SEO, so you show up in every source market, and a complete, up-to-date Google Business Profile. Original photography and video show the room, the breakfast and the walk to Cova da Iria as they really are, and social media keeps your property present between one stay and the next.
We also set up and optimise channel managers such as Wubook, so availability is right on every channel and overbooking stops being a risk. The platforms still have their place, since that is where many guests discover you; the goal is for them to book direct next time.
We work in Portuguese, French and English, with one team handling the website, SEO, photography and social media under the same roof in Fátima. That means fewer suppliers to coordinate and consistent communication, from the ad to the booking confirmation. And we measure what matters: direct bookings, revenue by channel and enquiries, month after month.
From the official portal of a nine-province region, such as Visit Marrakech, to the small family hotel near the Sanctuary, the logic is the same: more bookings, with better margins. For a simple start, read our guide to local SEO in Fátima or check our pricing.
The industry’s challenges
- 01
Dependence on OTAs
Commissions of 15 to 25% on every booking made through third-party platforms, and the guest’s contact details stay with them, not with you.
- 02
Seasonality
Demand peaks around dates and pilgrimages, with empty months in between. Without a channel of your own, it is hard to drive off-season bookings.
- 03
Visitors from many countries
Guests searching in Portuguese, French, English, Spanish and Polish. A single-language site loses them before they reach the booking engine.
- 04
Overbooking and scattered channels
Availability managed by hand across several systems at once, with the constant risk of selling the same room twice.
Recommended services
- 02.1Web & Product
Website design
Custom, fast sites optimised for SEO from the first line.
Learn more - 03.1Growth
SEO
Organic visibility on Google, with technical, local and content SEO.
Learn more - 03.3Growth
Social media management
Social management and ads on Meta, LinkedIn and TikTok.
Learn more - 04.1Content & Creative
Photo & video
Production for web, social media and campaigns.
Learn more - 02.5Web & Product
Hotel and holiday rental website
Websites for hotels and holiday rentals, in three languages, built for direct bookings.
Learn more - 01.1Strategy & Brand
Branding & visual identity
Logo, visual system and brand guidelines for a memorable brand.
Learn more
Projects in this industry
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The official portal of a region, in 12+ languages

One listing, published everywhere
Hotels & holiday rentals
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