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Industry · Real estate

Digital marketingfor real estate

In real estate, the first viewing happens on a screen. Before anyone books a visit, they have seen the photos, studied the floor plan and compared the property with ten others. We help agencies, developers and independent agents win that first viewing and receive better-qualified enquiries.

We start with the imagery. A professional photo and video shoot, with natural light, straight lines and shots that show the home as it really is, makes a property stand out on any portal. Short videos and guided tours help buyers who are far away understand the spaces before they travel.

Next, a website of your own, where your brand isn’t sitting next to the competition. Search by area, type and price, fast property pages on mobile, forms that qualify each enquiry, and French and English versions for emigrants and foreign buyers. SEO targets local searches, such as “house in Ourém” or “apartment in Fátima”, which national portals don’t always answer well.

For launches and properties that need to sell quickly, Google Ads campaigns targeted by area and intent put the listing in front of people who are genuinely looking for a home, with a set budget and measured results.

We connect the website and campaigns to your sales process: each enquiry arrives with the property it came from, the source and the key details, ready for the team to follow up. That way you see which channels bring real viewings, not just clicks, and can invest where the return is highest.

The brand matters as much as the property: buyers and sellers trust those who show professionalism at every touchpoint, as we did for Planet Enchères, from reception to business card.

The industry’s challenges

  1. 01

    The first viewing is online

    Buyers decide whether to book a viewing from the photos and the floor plan. Dark or crooked images rule a property out before it is seen.

  2. 02

    Dependence on portals

    The big property portals bring enquiries, but your brand takes a back seat, right next to the competition, listing after listing.

  3. 03

    Poorly qualified leads

    Plenty of information requests, few serious viewings. Without filters or follow-up, the sales team wastes time.

  4. 04

    Buyers from abroad

    Emigrants, foreign buyers and investors search in French and English, from a distance, and need more information before they travel.

Projects in this industry

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Real estate

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