Pillar 01 of 04

Strategy &Brand

Positioning, identity and experience. The foundation that makes every piece of communication consistent and recognisable.

We define positioning, design the visual identity and shape the user experience before any campaign or website. This is where we decide how your company speaks, how it presents itself and why it gets chosen.

Many companies invest in ads, social media and new websites without a clear idea of what they want to say, and each supplier ends up pulling the brand in a different direction. Starting with strategy avoids that waste: the same positioning guides the logo, the tone of the copy, the structure of the website and the choice of channels.

This pillar brings together four services: branding and visual identity, graphic design for everyday materials, digital strategy with clear goals and metrics, and UX/UI design for simple, accessible interfaces. We work from Fátima with businesses in Ourém, Leiria and across central Portugal, in Portuguese, French and English.

014 services

Services in this pillar

Related projects

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Planet EnchèresFrance

A brand with presence, from business card to reception

Signage, reception, stationery, cards and merchandise.

ImmvoPortugal

One listing, published everywhere

Real-estate distribution platform, international site network and brand identity.

Frequently asked questions

Should I start with the brand or the website?

If your brand already represents the company well, we can move on to the website. If not, starting with positioning and identity avoids redoing the site and campaigns later.

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