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Strategy & Brand · 01.1

Brands peoplerecognise and choose.

We create visual identities that make your company recognisable and easy to choose: positioning, logo, visual system and brand guidelines. For new brands and for companies that have grown and need an image to match.

Branding isn’t just the logo. It’s how your company presents itself at every touchpoint: on the website, the shopfront, the invoice, social media and in the way your team answers the phone. A well-built identity makes those touchpoints consistent and ensures every euro spent on communication works towards the same idea.

From, + VAT
€1,900
Languages
PT · FR · EN
Brand guidelines
1 guide

The problem

If nobody remembers you, they choose someone else.

  • 01The logo was made in a hurry and no longer reflects what the company is today.
  • 02Every piece of communication looks like it comes from a different brand.
  • 03Customers don’t understand what sets you apart from the competition.
  • 04Your team improvises colours, fonts and images because there are no rules.
Our approach

The idea first, then the design.

Clear positioning

We define who the brand is for, what it promises and why it should be chosen.

A system, not just a logo

Colours, typography, grids and imagery that work together on any medium.

Ready to use

Organised files and brand guidelines your team and suppliers can actually follow.

What we deliver

  • Brand workshop
  • Positioning and tone of voice
  • Logo and variations
  • Colour palette
  • Typography
  • Graphic system and iconography
  • Key applications
  • Brand guidelines
  • Final files in every format

How we work

  1. 01

    Discover

    Workshop, competitor review and interviews to understand the starting point.

  2. 02

    Define

    Agreed positioning, personality and tone of voice.

  3. 03

    Create

    Creative routes, choice of one direction and development of the system.

  4. 04

    Deliver

    Brand guidelines, final files and key applications.

We start with strategy

Before designing, we ask questions: who your best customers are, why they choose you, what your competitors say and where you want to be in five years. The answers shape a positioning and a tone of voice that guide every design decision. When the brand needs a broader channel strategy, we connect this work to our digital strategy service.

A complete visual system

We design the logo and its variations, the colour palette, typography, graphic elements and photography guidelines. We test everything in real applications, from a phone screen to a business card and signage, to make sure the brand works small and large, in colour and in black and white.

Rebranding without losing customers

If your brand already has a history, we don’t start from scratch without good reason. We assess what should be kept, what can evolve and how to communicate the change to the people who already know you. A well-planned transition protects the recognition you’ve built over the years.

For businesses in the region and beyond

We work from Fátima with businesses in Ourém, Leiria and across central Portugal, and with brands that communicate in Portuguese, French and English. Once the identity is in place, we can apply it to graphic design, stationery and signage, and to a custom website. See examples of identities we’ve created in our work.

Results with this service

See all work →

Frequently asked questions

Can’t find yours? Ask us directly.

What does a branding project include?

Positioning and tone of voice, logo and variations, colour palette, typography, graphic system, key applications, brand guidelines and final files in every format.

Get a quote →

Can you refresh the brand without losing recognition?

Yes. We assess what should stay, what can evolve and how to announce the change to people who already know the brand, so the recognition built over the years is protected.

Talk to us →

Next step

Shall we createtogether?

Tell us what you need. We’ll reply within 24 business hours with next steps and an initial estimate.