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criatima.pt

Specialist service · Tourism and destinations

Develop destinations.Create experiences.Connect tourism.

We help destinations and tourism businesses develop their offer, improve their digital visibility and create new opportunities through digital transformation, data and AI.

Let's develop your destination Discover our expertise

What Criatima DMO is

DMO stands for Destination Management Organisation, the bodies that manage and promote a destination. Criatima DMO is our specialist tourism practice. It brings together strategic consulting, experience development and digital delivery, so that a place's tourism potential becomes an offer that is structured, visible, accessible and commercially viable.

areas of expertise
6
team, from strategy to delivery
1
working languages: Portuguese, French and English
3

The challenges

The potential is there. What's missing is structure, visibility and connection.

  • 01The tourism offer is fragmented across many players, with no shared view of the destination.
  • 02Many great local experiences are practically invisible online.
  • 03Small tourism businesses struggle to sell direct and take bookings online.
  • 04Digital transformation is still hard for SMEs with little time and few resources.
  • 05Tourism data is scattered across different sources, formats and organisations.
  • 06Destinations need better coordination between institutions, businesses and local communities.
Our expertise06

Six areas of expertise, one view of the destination

Each project combines the areas it needs. We can start with a diagnostic or go straight to delivery.

  1. 01

    Destination strategy and development

    Understand the area's tourism potential, spot the opportunities and set out a structured strategy.

    Includes

    • Destination diagnostics
    • Tourism potential analysis
    • Destination positioning
    • Offer development
    • Digital transformation roadmap
    • Stakeholder coordination
  2. 02

    Tourism experience development

    Turn local resources, culture, activities and know-how into experiences that are easy to understand, promote and sell.

    Includes

    • Experience design
    • Tourism product development
    • Tourism storytelling
    • Packages
    • Pricing and commercial positioning
    • Local offer development
  3. 03

    Experience distribution and sales

    Make experiences available online and build the sales channels that connect them with visitors.

    Includes

    • Tourism product catalogues
    • Online booking
    • Online payments
    • Experience marketplaces
    • OTA distribution
    • Conversion optimisation
  4. 04

    Digital and AI transformation for tourism SMEs

    Improve the digital presence, operations and sales performance of accommodation providers, guides, activity providers, restaurants and cultural organisations.

    Includes

    • Websites and digital identity
    • SEO and digital communication
    • AI integration
    • Process automation
    • Online reputation
    • Digital training
  5. 05

    Tourism data and Open Data

    Collect, structure, analyse and make the most of destination data, with clear rules on what is public and what is not.

    Includes

    • Data collection and structuring
    • Data quality and standards
    • Dashboards and indicators
    • Statistics and market intelligence
    • Interactive maps
    • Open Data platforms
  6. 06

    Destination support and tourism ecosystem

    Bring institutions, businesses and local communities together to strengthen the destination's offer and coordination.

    Includes

    • Destination support
    • Local stakeholder coordination
    • Support for tourism SMEs
    • Digital capacity building
    • Destination promotion
    • Digital innovation projects

Tourism experiences

From local potential to experiences that sell

A great experience is not enough: people have to understand it, find it and book it. We support the whole journey, from local resource to performance indicator.

  1. 01

    Discover local potential

    Nature, heritage, culture, food and the know-how of the people who live there.

  2. 02

    Develop experiences

    Concept, route, duration, audience and what makes each experience unique.

  3. 03

    Structure the offer

    Product sheets, terms, prices, capacity and good photography.

  4. 04

    Build digital visibility

    Pages, content, SEO and a presence wherever visitors search.

  5. 05

    Distribute experiences

    Direct booking, platforms and partners, with consistent availability and prices.

  6. 06

    Measure performance

    Visits, bookings, where visitors come from and how satisfied they are, to decide what comes next.

Experiences on the ground

Experiences built with the people who live there

In the Marrakech-Safi region, across Marrakech, Al Haouz and Chichaoua, we structured and tested with visitor groups experiences led by local craftspeople, families, cooks and guides.

Digital distribution

Getting experiences in front of travellers

We choose the channels with each client, based on the offer, the audience and the team's capacity. The aim is to sell more without losing control of the offer or the margin.

We don't push any platform: we assess the options with each client. Where it makes sense, we also draw on the solutions we offer, such as Abrid for tailor-made tours or Hotelnet for hotels.

  • 01

    Destination websites

    The destination portal as the official shop window, with experiences well organised and easy to find.

  • 02

    Digital tourism platforms

    Regional and themed platforms that bring together the offer of many providers.

  • 03

    Online booking systems

    Booking and payment directly on the provider's website, with no middleman.

  • 04

    Experience marketplaces

    Platforms dedicated to activities, where visitors compare and book.

  • 05

    Digital sales channels

    Social media, Google and campaigns that take the visitor all the way to a booking.

  • 06

    Partner distribution networks

    Agencies, tour operators and accommodation providers that recommend and resell experiences.

Where we put your experiences

The platforms and services we manage with you

We create, optimise and look after your experiences on the leading tourism platforms, and build the website and brand that bring them together.

  • Tripadvisor
  • Viator
  • GetYourGuide
  • Google Business Profile
  • Civitatis
  • Airbnb Experiences
  • Tiqets
  • Website and direct booking
  • Destination branding

The brands shown belong to their respective owners. They show the platforms we work on with our clients, not partnerships with those companies.

Tourism data and Open Data

Data as a strategic resource for the destination

Well-structured tourism data leads to better decisions, gives businesses visibility and makes new services possible. It all starts with an organised inventory of what the destination has.

What the destination has

  • Tourism experiences
  • Tourism businesses
  • Attractions and points of interest
  • Events and festivals
  • Tourism facilities
  • Accessibility
  • Geographic information
  • Statistics and indicators

Structured, reliable, up-to-date data

What it is used for

  • Destination intelligence
  • Business visibility
  • Interactive maps
  • Digital tourism platforms
  • Tourism dashboards
  • Strategic decisions
  • Public access to eligible information

Open, responsibly

Open Data does not mean publishing everything. We agree with each destination what can be open, what is shared and what stays protected.

  1. Open data

    Public, reusable information such as points of interest, events or facilities, published in open formats.

  2. Shared with partners

    Information useful to the destination's providers and institutions, with controlled access and rules of use.

  3. Private and sensitive

    Personal, commercial or strategic data, which stays protected and is handled in line with the GDPR.

Who we support

For those who run the destination and those who bring it to life

Destinations and institutions

  • Tourism destinations

    Municipalities, regions and areas that want to structure and promote their offer.

  • Destination management organisations

    The bodies that coordinate a destination's promotion and tourism development.

  • Tourism institutions

    Regional and national bodies, associations and cooperation projects.

  • Cultural organisations

    Museums, heritage sites, festivals and cultural venues open to visitors.

Tourism businesses and local players

  • Tourism SMEs

    Accommodation providers, restaurants, agencies and activity companies.

  • Experience providers

    Guides, outdoor activities, food, crafts and cultural experiences.

  • Local tourism stakeholders

    Associations, producers and communities that are part of the destination's offer.

Our approach

From strategy to delivery, and back to strategy

  1. 01

    Understand

    Analyse the destination, its tourism offer, stakeholders and challenges.

  2. 02

    Strategise

    Set priorities, opportunities and a digital development roadmap.

  3. 03

    Develop

    Structure tourism experiences and put digital solutions in place.

  4. 04

    Connect

    Improve digital visibility, distribution and stakeholder coordination.

  5. 05

    Measure

    Collect and analyse the tourism data that matters.

  6. 06

    Improve

    Use what the data shows to keep improving the destination and its offer.

Tourism and institutions: our work in the sector →

Tourism projects

See all our work →

Solutions for tourism

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Destinations · Institutions · Tourism businesses

Let's unlockyour destination's potential.

Whether you are a destination, a tourism institution or a tourism business, we help you develop your offer, strengthen your digital presence and create new opportunities for growth.

Start your project [email protected]