A new way to experience Fátima

01

The challenge

Every year Fátima welcomes millions of visitors from all over the world: pilgrims, families, organised groups and travellers passing through. Many arrive with little time and plenty of questions: what to see beyond the Sanctuary, how to find their way, where to eat, how to make the most of the visit. The information exists, but it is scattered.

The Fatima Pass sets out to answer this with a simple idea: bring the town's experience together in one pass, on the phone or in the pocket. Our job is to give it a brand people recognise at first glance, in any language, and to turn it into a product that is easy to use.

02

What we are doing

This is a project in progress, and a special one for us: Criatima is based in Fátima, a few minutes from the Sanctuary.

The identity. The logo stacks "THE" in yellow above "FATIMA PASS" in blue, in a clear geometric typeface that reads from a distance, with the registered trademark symbol. Blue conveys trust and calm; yellow brings the town's light and warmth. A yellow arc, inspired by the Sanctuary's colonnade and the idea of a path, runs through every application of the brand.

The app. We are designing the pass's digital experience: a home screen with the Basilica and direct access to the map, the Sanctuary and the visit guide, built for someone opening it for the first time, on a phone, in the middle of the street.

The card and the campaign. The same language carries over to the physical card, for those who prefer the pass in hand, and to the launch campaign, with bus-shelter posters and social media content that introduce the brand with the line "Uma nova forma de viver Fátima" (a new way to experience Fátima).

The launch is being prepared. We will update this case study with the finished product and the first results.

Learn more about our work in branding and visual identity and web and mobile apps.